MOCHILA ANNOUNCES NEW ROSTER OF CLIENTS FROM INTERNATIONALLY RECOGNIZED MAGAZINES, NEWSPAPERS, WEB SITES AND NEWS SERVICES

Content Providers Include CNET, MSNBC.com, Advanstar, New York Magazine and Top Publications from Hearst Magazines

New York, NY (October 31, 2006)Leading online content marketplace Mochila has signed on dozens of new member organizations  in the past four months, bringing the total to 95 since the company’s March 27th launch. Mochila’s new members represent many of the most wide-reaching media organizations in the world, including:

• MSNBC.com is the exclusive online channel for the NBC Universal News family and presents a diverse range of original content in a rich multi-media format, 24 hours a day. MSNBC.com consistently tops all other TV news websites, drawing 25 million monthly unique visitors, according to Nielsen/NetRatings. Celebrating its 10th anniversary this year, MSNBC.com received the 2006 Online News Association's Online Journalism Award for General Excellence among large news web sites and was also voted the top consumer choice for online news in a study by the Pew Research Center.
• CNET.com is where people go to discover the latest in tech and consumer electronics. The powerful combination of CNET’s award-winning news, lab-tested product reviews, safe and spyware-free downloads, and user-generated content give people information and inspiration to live and thrive in today’s digital world.
• Publishing Group of America (American Profile) is a weekly, four-color magazine that celebrates hometown American life. American Profile is about America's roots, people and places.
• Advanstar Communications Inc. is a leading worldwide media company for the Fashion, Life Sciences and Powersports industries. With its portfolio of 87 events, 58 publications and directories, 125 electronic publications and web sites, Advanstar delivers innovative, quality products and services. 
• Bridal Guide is a magazine for the contemporary bride-to-be focusing on current trends in fashion, beauty, home design, and honeymoon travel. Complete detailed information on wedding planning and social issues that affect the bride and groom are regular features.
• New York Magazine,founded in 1968, seeks to reflect back to its readers the energy and excitement of the city itself. Through smart writing, beautiful photography and sophisticated, award-winning design, New York Magazine chronicles news and social trends, explores cultural happenings and serves as a navigational tool for all aspects of city life. Read by more than 1.6 million people each week, New York Magazine is the regional and national authority on New York.
• Editora Abril, a Brazilian publisher founded in 1950, is one of the biggest communication groups in Latin America. Abril Publishing reaches over 26 millions readers through publishing seven of the ten most widely read magazines in the country.
• Scientific Americanis a popular-science magazine, published monthly since 1845, making it the oldest continuously published magazine in the United States. It publishes articles about new and innovative research to a monthly circulation of 555,000 U.S. and 90,000 international.
• RIA Novosti (Russian Information Agency) is a Russian press agency based in Moscow, founded in 1941. The agency's clients include the presidential administration, Russian government, Federation Council, State Duma, leading ministries and government departments, administrations of Russian regions, representatives of Russian and foreign business communities, diplomatic missions, and public organizations.
• Rumbo Group, published by Meximerica Media, is a network of Spanish-language newspapers targeting Houston, San Antonio and the Rio Grande Valley with a weekly circulation of 410,000.
• Excelsior, owned by Freedom Communications, is a weekly Spanish-language newspaper published in Southern California. 
• dpa - Deutsche Presse-Agentur GmbH - is one of the world's four leading international news agencies supplying news material on a global basis and one of the most important news providers in the Hispanic world. The worldwide network covers offices and staff in 90 countries. dpa produces international services in German, English, Spanish and Arabic at dpa’s main office in Hamburg, the three central editorial desks in Cork, Madrid and Cairo and at the regional editorial desks in Washington D.C., Bangkok and Buenos Aires.

Additional new clients include: ALFY, Inc., Cadillac Evening News, Cayman Free Press, Chattanooga Times-Free Press,  The Chicago Tribune, Cleveland Jewish Publication Company, Daily Journal, Date My Pet, Inc., Domi Duca Asia, Co. Ltd, ECS Consulting Services, El Universal News Agency, Express Publications, LLC, GateHouse Media, House & Home Magazine, Inc., iTech Media, Linda Naiman & Associates, Inc., Logik Media Group, Magna Publications, Inc. LLC, MomsInTheCity.ca, NashvillePost.com, Inc., Newmedia Publishing, Oompa Toys Inc., PiXPo, Inc., SavvyMom Media, Seventh Dimension Group Productions, Technofile Magazine and The Mainichi Newspapers.

Current member Hearst Magazines has also announced it will be launching content into Mochila from the following premium titles: Cosmopolitan, CosmoGIRL!, Country Living, Esquire, Good Housekeeping, Harper’s BAZAAR, House Beautiful, Marie Claire, O, The Oprah Magazine, Seventeen, SmartMoney, Popular Mechanics, Redbook and Town & Country.

“The world’s great publishing brands are joining Mochila because Mochila’s marketplace offers powerful new opportunities for content owners, publishers, and advertisers,” said CEO Keith McAllister. “For the first time ever, professional media have their own marketplace where the world’s best content can be safely sold and acquired a la carte and on-demand.”

With the addition of Mochila’s Spanish language edition just last month
the company’s clientele represent an impressive breadth of international media. This new prestigious group joins current Mochila members: The Associated Press, Education World, Entrepreneur Media, Freedom Communications, Future U.S. Inc., The Greenspun Media Group, Hachette Filipacchi Media U.S., L.A. Times/Washington Post News Service, MediaNews Group, Metro International, Motor News Media, Rasmussen Reports, LLC, and Working Mother Media.

Mochila (www.mochila.com) is simple to use for both buyers and sellers: sellers upload content to Mochila’s site and then set price, embargoes, exclusions, and other licensing rules. Buyers search for content, review the prices and licensing terms, and then purchase their choices from their shopping cart, followed by an instant download to their computer.

Mochila also provides online advertising and revenue-sharing opportunities. Mochila allows advertisers the opportunity to closely align advertising with relevant content. Mochila buyers can choose to accept online advertising and earn revenue. When a buyer accepts advertising, content is free, and the revenue from the advertising is shared among the buyer, seller and Mochila.

 

Contact
Rosemary R. Raposo
Four Corners Communications Incorporated
212-849-8261
rosemary@four-corners.com