MOCHILA LAUNCHES ONLINE CONTENT MARKETPLACE FOR NEWSPAPERS, MAGAZINES, AND WEBSITES

Hachette Filipacchi U.S., Metro International, MediaNews Group, Freedom Communications, Liberty Group, Fast Company, Inc., Working Mother Media, Entrepreneur Media, Rasmussen Reports, and The Greenspun Media Group Sign On As Launch Members

Startup Funded by Mission Ventures, The Greenspun Corporation and Jerry Colonna

New York City, NY (March 27, 2006) – Mochila, the first global online marketplace for print, audio, video, and photo content, is opening its doors to all media buyers, it was announced today by CEO Keith McAllister.

By creating the first online system that facilitates commercial content syndication in an easy peer-to-peer fashion, Mochila promises to bring new revenue to content providers such as magazines, newspapers, and wire services, while offering media outlets of all types an ability to buy the highest-quality feature content a la carte and on-demand.

The U.S. division of the world's largest consumer magazine company and one of the world’s largest newspaper publishers are among the top media brands which will be Mochila charter members: Hachette Filipacchi Media U.S., Metro International, MediaNews Group, Freedom Communications, Liberty Group, Fast Company, Inc., Working Mother Media, Entrepreneur Media, Rasmussen Reports, and The Greenspun Media Group.

Mochila is designed to solve the number one issue facing content syndication today: the handling of complex licensing rules that allow for media to be bought and sold on a secure a la carte basis worldwide, allowing content publishers to have total control in developing new syndication partnerships.

With the world spending just under $2 billion on syndicated news content last year and that number rising to $3 billion by 2008, Mochila aims to be the ideal middleman in facilitating those transactions.

Mochila’s site (www.mochila.com) is simple to use for both buyers and sellers: sellers upload content to Mochila’s site and then set price, licensing rules, embargoes and other restrictions. Buyers search for content, review the prices and licensing terms, and then purchase their choices from their shopping cart, followed by an instant download to their computer.

Mochila also provides online advertising and revenue-sharing opportunities. Mochila allows advertisers the opportunity to closely align advertising with relevant content. Mochila buyers can choose to accept online advertising and earn revenue. When a buyer accepts advertising, content is free, and the revenue from the advertising is shared among the buyer, seller and Mochila.

Mochila has a world-class executive team from the news, publishing and technology worlds:

• Keith McAllister, CEO: Until late 2003, McAllister had spent almost 18 years at CNN, his last position being the executive vice president and managing editor of national newsgathering. Since then, he has been advising clients on media and branding strategy, crisis management, and content development strategies.

• Benjamin Chen, Chairman and Chief Technology Officer: Chen is a 20-year-veteran of high-tech startups. Prior to Mochila, he was founder of AppGenesys, a leading managed services provider partnered with Intel, Softbank and JP Morgan. Mr. Chen served as CIO/CTO of iXL, a strategic interactive agency focused on the Fortune 500 clients, including GE, Delta, FEDEX, and WebMD.

• Carolyn Bekkedahl, VP Business Development: With 17 years of magazine publishing and advertising sales experience, Bekkedahl was most recently the president of the active lifestyle and entertainment magazine groups at American Media Inc., overseeing 10 magazines, including Shape, Men’s Fitness and Star.

• Jason Oliver, VP Marketing: Prior to founding Mochila, Oliver held the roles of CIO, CTO and EVP of AppGenesys, a leading managed services provider servicing Fortune 500 clients. Prior to AppGenesys, he served as CTO of etown.com, the leading consumer electronics data services company powering BestBuy.com, Yahoo!, Lycos and others. Oliver has founded several other Internet ventures including Ironlight Digital, General Internet, and Corgus.

• Bill Lindsey, VP Architecture: Lindsey has over 20 years of software development experience, including over 10 years designing commercial print and web publishing systems for companies such as Reed Elsevier and ITT, where he developed software that manages the complexity of creating Yellow Pages throughout the world. Lindsey participated in the design of XML and served on the XSLT working group in designing XML's transformation language.

Mochila Board of Directors

Jerry Colonna
Mr. Colonna is a Senior Advisor to JPMorgan Partners (JPMP) where he has also served as a General Partner. Prior to joining JPMP, Mr. Colonna co-founded Flatiron Partners, which became one of the most successful, early stage investment programs in the New York City area. Jerry joined his first firm, CMG@Ventures L.P. (“@Ventures”), in February 1995 as a founding partner and worked for nearly ten years for CMP Media Inc., one of the fastest growing technology publishing firms in the country. From 1985 to 1993, he served in a variety of roles at InformationWeek, including a three-year stint as Editor. Mr. Colonna currently serves as a director for Planet Out Partners Inc., ProfitLogic Inc. and Mochila, Inc. He also serves on a number of non-profit organizations including Pencil Inc. and NpowerNY.

Danny Greenspun
Mr. Greenspun is Chairman of Greenspun Media Group (GMG) and Vice Chairman of the Greenspun Corporation. The Greenspun Media Group produces a number of newspapers and magazines including Vegas Magazine, Las Vegas Magazine, Showbiz Weekly, Las Vegas Life, Vegas Golfer, In Business Las Vegas, Las Vegas Weekly, the Henderson Home News, the Boulder City News, the Green Valley News, the South Valley News and the Ralston Report. GMG is the largest magazine publisher in the state. Greenspun is also the founder of Las Vegas’ premier travel company, Vegas.com. With the recent addition of LasVegas.com, Greenspun now control four of the strongest tourism brands in the world – Vegas Magazine, Las Vegas Magazine, Vegas.com and LasVegas.com. Mr. Greenspun is also Vice President of the Las Vegas Sun, the daily newspaper owned by the Greenspun family. He sits on numerous family and corporate boards, most notably Las Vegas ONE, a 24-hour cable news channel, and KTUD, the UPN affiliate in Las Vegas.

Leo Spiegel
Mr. Spiegel is a Managing Director of Mission Ventures. Prior to joining Mission Ventures, Mr. Spiegel was President of Digital Island, Inc., a leading provider of global e-business network and content delivery services. He joined Digital Island as a result of a merger with Sandpiper Networks, Inc., the world's first content delivery service provider for the Internet, where he was the Chairman, President, and Chief Executive Officer. In 2000, Mr. Spiegel won the Ernst & Young Entrepreneur of the Year Award for the greater Los Angeles metropolitan area.

Prior to his leadership of Sandpiper Networks, Mr. Spiegel served as Senior Vice President and CTO of Donnelley Enterprise Solutions Incorporated, an information management firm specializing in systems integration, outsourcing and software development. He was the co-founder, EVP and CTO of LANSystems, a network utilities software developer and international systems integration firm, which was sold to Intel Corporation and R.R. Donnelley & Sons Company. Mr. Spiegel is a Director of Akonix Systems, Entropic Communications, Greenplum, SimulaLabs, Mochila, TransChip and Vativ Technologies.

Benjamin Chen
Chairman, CTO, Mochila

Keith McAllister
CEO, Mochila

Contact
Rosemary R. Raposo
Four Corners Communications Incorporated
212-849-8261
rosemary@four-corners.com