MOCHILA LAUNCHES UNIQUE ONLINE ADVERTISING SERVICE THAT MATCHES ADS WITH RELEVANT CONTENT-PARTNERS WITH 24/7 REAL MEDIA, QUIGO & TACODA®

New service to premiere at ad:tech conference Nov. 6

New York City, NY (November 6, 2006) –Mochila (www.mochila.com), the first global online marketplace for print and photo content, is launching its innovative online advertising-supported service at the ad:tech interactive and online advertising conference November 6-8, 2006 in New York City, it was announced today by CEO Keith McAllister.

Mochila’s new online advertising service is a new and unique model that allows web publishers to acquire the world’s best content for free while earning revenue from highly relevant advertising. Content owners can syndicate “micro-footprints” of their brand out to the edge of the online world while earning ad revenue while advertisers can align their brands with highly relevant content and reach a self-selecting target audience.

Mochila’s unique positioning brings together content owners with trusted publishers and ensures brand advertisers a protected environment where their brand can be aligned with the content that works best for them.

Mochila provides advertisers with a unique degree of choice and control. An advertiser can choose to advertise along with a specific article or series of articles, subject categories, well-known newspaper and magazine brands, or categories of brands.

By using Mochila’s patent-pending “Total Control” tools for “Atomic Licensing,” advertisers have the ability to opt-out of certain sites, sites in certain categories, or, even, specific brands of content. Likewise, content providers and acquirers have the same level of control. Mochila evaluates the preferences of the advertiser, content owner, and content acquirer, and then matches the right ad with the right content.

To facilitate the new online service, Mochila has partnered with three companies with prominent advertising services: 24/7 Real Media, Quigo’s AdSonar and TACODA®.

“Mochila’s ad model is a unique win-win-win for advertisers, publishers, and content owners,” said CEO Keith McAllister. “Mochila’s marketplace creates the unique and powerful combination of great content, highly relevant advertising, targeted audiences, and tools that give Mochila members total control.”

“TACODA Audience NetworksTM works with the finest publishers delivering high quality behaviorally targeted advertisers, so it is ideal for Mochila’s blue chip roster of media partners,” says Larry Allen, TACODA’s SVP Marketing and Business Development.

 “Quigo’s Adsonar platform offers unparalleled control and transparency for pay per click advertisers and content publishers, so it truly is the right fit for Mochilla’s transparent content-syndication marketplace,” says Henry Vogel, Quigo's Chief Revenue Officer.

By creating the first online system that facilitates commercial content syndication in an easy peer-to-peer fashion, Mochila brings new revenue to content providers such as magazines, newspapers, and wire services, while offering media outlets of all types the ability to acquire the highest-quality editorial content a la carte and on-demand.

Mochila’s blue chip member roster of top media brands includes Hachette Filipacchi Media US, The Associated Press, MSNBC.com, CNET, Freedom Communications, Hearst Magazines, New York Magazine, L.A. Times/Washington Post News Service, Editora Abril, El Universal News Agency, MediaNews Group, and Metro International as well as category leaders, such as Entrepreneur, Inc., Scientific American and Working Mother Media.

About 24/7 Real Media, Inc.
24/7 Real Media, Inc. (www.247realmedia.com) is a leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, and to achieve transparency and greater ROI. Using its award winning ad serving, targeting, tracking, and analytics platform, powerful search marketing capabilities and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 20 offices in 12 countries throughout North America, Europe and Asia Pacific. 24/7 Real Media: The Science of Digital Marketing.

About Quigo
Quigo (www.quigo.com) provides innovative, performance marketing solutions for premium-branded websites and advertisers. Quigo's AdSonar is a leading network of premium-branded websites offering auction-based, pay-per-click advertising. AdSonar's content-targeted sponsored links are distributed to many of the web's most recognized sites including ESPN.com, PGATour.com, Golf Digest, ABC News, Martha Stewart, Homestore.com, Lonely Planet, Fodors.com, CareerBuilder, and IDG; and for over 150 local, regional and national news sites including those of Internet Broadcasting, The Chicago Tribune, Cox Newspapers, The Hearst Company, The McClatchy Company, Media General, Morris Communications, and USA Today. AdSonar offers advertisers multiple targeting options for their pay-per-click campaigns including national and local targeting by vertical category, site, individual page, topic, and/or keyword. Quigo's suite of search marketing solutions, including its flagship FeedPoint product, offers scalable, technology-driven services to help leading e-commerce sites acquire customers, generate sales, and build brands. Founded in 2000, Quigo has offices in New York City and San Jose, CA.

About TACODA®
TACODA®, Inc. (www.tacoda.com) is the world’s largest and most advanced behavioral targeting advertising network. Since 2001, TACODA has provided a comprehensive range of behavioral targeting solutions to thousands of Web publishers and brand marketers. Its patent pending technologies power TACODA Audience Networks™ which enable brand advertisers to target relevant messages to specific audience segments. Major media partners include The New York Times Company, NBC Universal, Hoovers, HGTV.com, FoodNetwork.com, Cars.com, and Tribune Interactive. Virtually every top 100 online advertiser has run a TACODA-enabled campaign.

Contact
Rosemary R. Raposo
Four Corners Communications Incorporated
212-849-8261
rosemary@four-corners.com