Reuters Joins Mochila as Premier Content Provider
On Online Media Marketplace

World's Largest Multimedia News Agency to Syndicate Diverse Content and Earn Revenue from Mochila's AdMatch Program

NEW YORK - September 18, 2007 – Reuters, the global information company, has joined Mochila, the first global online media marketplace for text, video and photo content, as one of its premier content providers. Mochila’s marketplace is one of the world’s largest repositories of online information and now includes rich content from the top global newswire organizations.

As a member in Mochila’s marketplace, Reuters will syndicate its multimedia content to publishers across its various product lines. Reuters will make its content available through Mochila’s innovative AdMatch program. With AdMatch, Reuters will provide its content to Web publishers for free and earn a percentage of the advertising revenue that accompanies that content. Reuters will also license its content to other sites for a one-time fee.

“Reuters vast array of content provides valuable context, analysis and insight into global news and the financial markets,” said Ric Camacho, Vice President, Digital Syndication at Reuters. “By becoming part of the Mochila community, we are continuing our strategy of broadening the distribution channels for our trusted news and information, while extending the Reuters brand and increasing advertising revenue.”

Mochila’s Marketplace offers millions of articles, photos and videos from some of the largest, most-recognized media brands in the World.

“We continue to grow our world-class membership of content providers to provide Web publishers with one-stop shopping for high-quality content,” said CEO Keith McAllister. “We’re thrilled to add Reuters, one of the world’s best and most trusted names in news. Reuters membership in Mochila underscores the unique quality, breadth, and richness of the content available in the Mochila marketplace.”

About Reuters
Reuters (www.reuters.com), the global information company, provides indispensable information tailored for professionals in the financial services, media and corporate markets. Through reuters.com and other digital properties, Reuters now also supplies its trusted content direct to individuals. Reuters drives decision making across the globe based on a reputation for speed, accuracy and independence. Reuters has 16,900 staff in 94 countries, including 2,400 editorial staff in 196 bureaux serving 131 countries. In 2006, Reuters revenues were £2.6 billion.

About Mochila
Mochila is redefining content syndication through its global online media marketplace for print, video, and photo content. The company’s syndication platform levels the playing field for publishers of all sizes – from long-tail blogs to large media companies. Mochila integrates its proprietary licensing-management technology with the company’s AdMatch program, allowing Web publishers to easily acquire content for free, syndicate content to other publishers and earn a share of advertising revenue. Founded in March 2006, Mochila is privately held and based in New York, NY. For more information, visit www.mochila.com.

Contacts:
Gavin Skillman or Eleni Bourinaris
LaunchSquad for Mochila
Mochila@launchsquad.com

Ty Trippet
Reuters
+1-646-223-4386
Ty.trippet@reuters.com