Academy of Television Arts & Sciences Foundation Selects Mochila to Redesign, Launch
Archive of American Television Web Portal
Los Angeles, CA June 29, 2009 -- The Academy of Television Arts & Sciences Foundation has
selected Mochila, a premium content syndication technology platform and network, to redesign
and launch the Archive of American Television's web portal, EmmyTVLegends.com. The site is
expected to launch in early September and will be updated continuously.
The Archive has collected over 600 rare, in-depth videotaped interviews with televisions' biggest
stars and industry legends.
"Mochila has illustrated the creative and technical know-how we so diligently searched for when
choosing a web developer to design our site," said Archive Director Karen Herman, who
oversaw the lengthy and rigorous selection process. "We are impressed with the company's high
level of understanding of the importance of searchability within our long-form interviews."
Mochila is providing all website design and development including custom CMS components,
extensive search capabilities, video transcoding, editing and hosting. One of the site's key
features will be the ability to clip indexed segments from the Archive's thousands of hours of
interview content, creating a more interactive experience.
"The Archive holds a treasure trove of incredible footage," said Mochila Chairman & CEO
Benjamin Chen. "We are very excited to help make these valuable video interviews more
accessible to the world."
Academy of Television Arts & Sciences Foundation
Established in 1959 as the charitable arm of the Television Academy, the Academy of Television
Arts & Sciences Foundation is dedicated to utilizing the resources of the Television Academy
and the artistry of television to preserve and celebrate the history of the medium, while educating
and guiding those who will shape its future. The Foundation is responsible for the Archive of
American Television, as well as education programs such as the College Television Awards and
its renowned student internship program. For more information on the Foundation, the
Television Academy and its many industry-related programs, services and year-round Academy
events, please visit EmmysFoundation.org.
Mochila
Mochila came out of stealth mode in April 2006 and has forged partnerships with hundreds of
the biggest and most powerful media companies in the world. The Mochila network of sites uses
a proprietary technology platform that meets the unique needs of content owners, publishers, and
advertisers. Partners include The Associated Press, Reuters, AFP, Getty, Splash, WENN,
Gannett, Tribune Company, Belo Corporation, Media General, Scripps, Hachette Filipacchi
Media, Hearst Corporation, Greenspun Media Group, Rodale, AMI, MSNBC, CNET, and Topix.
The world's largest content syndication network powered by an ad-based distribution model,
Mochila helps content owners reach new markets, publishers build businesses and advertisers
reach highly engaged, quality audiences. In addition to its own ad sales team, Mochila has
partnerships with a number of the world's leading ad networks, as well as the sales teams of
participating publishers. Mochila has operations in New York, San Francisco, Los Angeles and
Carlsbad, CA. For more information, visit Mochila.com.
Contacts:
Mochila:
Lisa Granatstein
lgranatstein@mochila.com
212-587-5385
The Lippin Group:
Teresa La/Jim Benson
The Lippin Group
323.965.1990
Archive Portal Advertising & Sponsorship Opportunities:
Jenni Matz
Archive of American Television
Manager, Archive Digital Assets and Business Development
818.754.2800
