Mochila Welcomes Burl Osborne to its Media Advisory Board
MEDIA INDUSTRY LEGEND JOINS DISTINGUISHED GROUP OF ADVISORS AS MOCHILA GAINS TRACTION WITH ITS UNIQUE CONTENT MARKETPLACE
New York, NY [June 18, 2007] – Mochila, the first global online media marketplace for print, audio, video, and photo content, is pleased to announce that Burl Osborne has joined its Media Advisory Board.
Mr. Osborne retired last month as Chairman of the Board of The Associated Press, an association that began almost 50 years ago when he was an AP reporter in West Virginia. Osborne is currently a Director at Freedom Communications, Gatehouse Media, and the Committee to Protect Journalists. In Mr. Osborne’s more than 20 years at Belo Corporation, he was Director as well as Publisher, President, and Editor of The Dallas Morning News. He remains Chairman of the Belo Foundation.
“No one understands the value of content and the opportunity at this transformational moment in media history better than Burl,” said CEO Keith McAllister. “We’re thrilled to have him join our distinguished group of advisors.”
“I am pleased to be involved with Mochila’s innovative work in the new digital universe,” said Mr. Osborne.
Other members of Mochila’s Media Advisory Board include:
- Eve Burton, Vice President and General Counsel, Hearst Corporation
- Dave Clauson, CEO, Reflective Corporation
- Rick Daniels, former President, The Boston Globe Company
- Mike Dunn, Vice President, Hearst Interactive Media
- Frank Farrell, Bentley & Farrell
Mochila’s Media Advisory Board has been instrumental in helping to build the unique legal and business structure of Mochila’s marketplace that makes it possible for content owners to scale the licensing of content while protecting their current businesses.
Mochila came out of stealth mode in April 2006 and has not looked back since then with more than a thousand of the biggest and most powerful publishing companies in the world that own and operate thousands of newspapers, magazines, wire services and websites combined. Key members include:
- ACP Magazine, Advanstar, Editora Abril, Editora Globo, EMAP, Entrepreneur, ESPN Desportes, Future, Hachette Filipacchi Media US, Haymarket, Hearst Magazines, New Consumer, New York Magazine, Primedia, Publishers Group of America, Red Herring, Rodale, Scientific American, Seed Magazine, Vibe Media Group, and Working Mother Media
- Freedom Communications, Gatehouse Media, The Mainichi Newspapers, MediaNews Group, Metro International, The Independent, and The Korea Times
- The Associated Press, Content That Works, DPM News Agency, Jourdan Agency, Kyodo News, L.A. Times/Washington Post News Service, DPA, EFE, El Universal News Agency, GDA, Rasmussen Reports, and Ria Novosti
- About.com, BabyCenter, Crave Online Media, Ford Models, JamboTV, MeeVee, MSN, MSNBC.com, CNET Networks, iParenting.com, ITN Source, Powered, Sherman’s Travel, Smashtube, The Knot, TPM Media, UPI and WCities
Mochila (www.mochila.com) is the world’s only syndication service to allow editors the ability to easily and instantaneously acquire the highest-quality rights-managed content a la carte and on-demand. Mochila provides simple but powerful tools for content sellers to set licensing rules, including pricing, embargoes, exclusions and other business terms. Mochila gives content sellers the ability to easily reach new markets while protecting their current business relationships.
Mochila members can also choose to earn advertising revenue through its unique online ad-supported model, Mochila AdMatch. With Mochila AdMatch, content is free and advertising revenue is shared by the buyer, content owner, and Mochila. Currently, ads are provide from Mochila’s ad network partners, 24/7, Quigo and Tacoda..
And all these services are also available to Spanish-language media around the world through Mochila Espanol.
Mochila, the world’s first and only online media marketplace, where members can Buy, Sell, and Earn.
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About Burl Osborne
Mr. Osborne formerly held several positions in the Belo Corporation: President, Publishing Division from 1995 to 2001; Director from 1987 to 2002; and Publisher from 1986 to 2001 of The Dallas Morning News Co., with which he became associated in 1980. In connection with The Associated Press, Mr. Osborne has served as Chairman of the Board from 2002 to May, 2007, Director since 1993 and as a member of the Executive Committee. Mr. Osborne also has served as Director and Past Chairman of Southern Newspaper Publishers Association; Director of Newspaper Association of America; Currently, he serves as Director of the Committee to Protect Journalists; Director of the National Kidney Foundation; Director of Freedom Communications; Director of Gatehouse Media; and Director of J.C. Penny Company, Inc. since April 1, 2003. Mr. Osborne earned a Bachelor of Arts degree from Marshall University in Huntington, West Virginia and a Master of Business Administration degree from Long Island University. He also participated in the Advanced Management Program at the Harvard Business School.
Contacts:
Rachel Wiese
(212) 849-8266
rachel@four-corners.com
