CAROLYN BEKKEDAHL PROMOTED TO
CHIEF DEVELOPMENT OFFICER AT MOCHILA
NEW YORK, NY [April 23, 2007] – Carolyn Bekkedahl has been promoted to chief development officer at Mochila, the first global online media marketplace for print, audio, video and photo content, it was announced today by CEO Keith McAllister. She was previously the vice president of business development.
Bekkedahl has grown the business development team into a talented and strong team responsible for membership development, ad sales, customer support, and many other vital company functions. Her leadership, strategic vision, ability to execute, and credibility in the media business have been absolutely key factors in Mochila's rapid growth.
"This new title reflects the enormous and critical contributions Carolyn has made to the company's success," explains McAllister. "Carolyn joined Mochila as the second New York City employee in early 2006 when the company was in stealth mode and had no members. Today, one year after signing our first member, Mochila has almost 400 member organizations from around the world, including many of the world's biggest and best known media companies."
With 18 years of magazine publishing and advertising sales experience, Bekkedahl came to Mochila from American Media Inc., where she was the president of the active lifestyle and entertainment magazine groups, overseeing 10 magazines, including Shape, Men's Fitness and Star.
Mochila is the world's only syndication service that allows publishers of magazines, newspapers, wire services, and web sites to buy and sell print, photo, audio, and video content à la carte and on-demand with each other on its web site. Mochila provides simple but powerful tools for content sellers to set licensing rules, including pricing, embargoes, exclusions and other business terms. Members choosing the Mochila AdMatch ad revenue-sharing service can acquire the best content in the world for free with advertising revenue split among the buyer, the content owner, and Mochila.
All Mochila services are also available to Spanish-language media around the world via Mochila Español.
Mochila, the world’s first and only online media marketplace, where members can Buy, Sell, and Earn.
Contacts:
Drew Kerr
(212) 849-8255
drew@four-corners.com
