GLOBAL MEDIA MARKETPLACE MOCHILA SELECTED AS FINALIST FOR THE RED HERRING 100 NORTH AMERICA 2007
Award Recognizes 100 "Most Promising" Companies Driving the Future of Technology
NEW YORK, NY (April 9, 2007) – Mochila, the first global online media marketplace for print, audio, video, and photo content today announced that it has been chosen by Red Herring as a finalist for the Red Herring 100 Award, a selection of the 100 private companies based in North America that play a leading role in innovation and technology. The nomination secures Mochila's place as one of the leading 200 private technology companies in North America.
The Red Herring editorial board diligently surveyed the entrepreneurial scene throughout the North American region and identified the top 200 out of more than 800 closely evaluated companies that are leading the next wave of innovation.
"We can see the exciting evolution of the technology sector reflected in the quality and variety of exceptional companies that we had to choose from in putting our list together," said Joel Dreyfuss, Editor-in-Chief of Red Herring. "It was tough to choose just 200 finalists from such a large list of excellent contenders, and we are very happy with the qualities of the companies we selected as Finalists."
Mochila is the world's only syndication service to allow editors the ability to easily and instantaneously acquire the highest-quality rights-managed content a la carte and on-demand. That content can be bought or acquired for free in an ad-support model. Mochila provides simple but powerful tools for content sellers to set licensing rules, including pricing, embargoes, exclusions and other business terms. Mochila gives content sellers the ability to easily reach new markets while protecting their current business relationships. In turn, Mochila also gives content "buyers" the ability to instantly acquire the world's best rights-managed content a la carte for sale or for free by accepting advertising with the content.
"To be chosen by Red Herring's editors as one of the top 200 private technology companies in the United States is a great honor," said CEO Keith McAllister. "This honor from Red Herring is further validation of why hundreds of the world's top media companies and thousands of publications-from the world's largest to the smallest, online and offline-have joined Mochila, the world's first and only online marketplace for content."
The winning 100 companies will be announced at the Red Herring Spring event. The CEOs of the winners will present their innovative ideas and technologies to an audience of leading entrepreneurs, financiers and corporate strategists at the event in Monterey, California, on May 1-3 at the Hyatt Regency Hotel. This year's Red Herring 100 Spring event marks the 10th anniversary of the Red Herring 100 Awards. In celebration, the event will feature keynote addresses from legendary VC investors and CEOs of leading Internet, information, and communications companies.
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About Mochila
Mochila (www.mochila.com) is the world's only marketplace for content. Mochila enables members such as magazines, newspapers, newsletters and websites the ability to easily and instantaneously acquire the highest-quality rights-managed content a la carte for use both online and print. Mochila provides simple but powerful tools for content sellers to set licensing rules, including pricing, embargoes, exclusions and other business terms. Mochila gives content sellers the ability to easily reach new markets while protecting their current business relationships.
Mochila members can also choose to earn advertising revenue through its unique online ad-supported model, Mochila AdMatch. With Mochila AdMatch, content is free and advertising revenue is shared by the buyer, content owner, and Mochila. Currently, ads are provided from Mochila's ad network partners, 24/7, Quigo and Tacoda. Each of these services is also available to Spanish-language media around the world via Mochila Espanol.
Mochila, the world's first and only online media marketplace where members can Buy, Sell, and Earn, launched in April 2006. Mochila clients include over 300 of the biggest and most powerful publishing companies in the world that own and operate more than thousands of newspapers, magazines, wire services and websites.
About Red Herring
Red Herring is a global media company which unites the world's best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider's access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.
Contacts
Mochila
Casey Sherman
(212) 849-8266
casey@four-corners.com
Red Herring
Olle Binkhorst
(650) 585-3418
obinkhorst@redherring.com
