MOCHILA UNVEILS POWERFUL NEW "CHANNELS" FEATURE FOR REAL-TIME CURRENT HEADLINE FEEDS
Mochila AdMatch Channels Create Unique Opportunity for Users
To Add Even More Value to Websites
NEW YORK, NY (March 29, 2007) – Mochila, the first global online media marketplace for print, audio, video and photo content, has unveiled its newest feature, Mochila AdMatch Channels, it was announced today by CEO Keith McAllister. Mochila AdMatch Channels are real-time, dynamic feeds of the latest and most relevant headlines from the Mochila Marketplace, creating a highly relevant content experience for users for free while earning advertising revenue.
Mochila is the world’s only syndication service that allows publishers of magazines, newspapers, wire services, and web sites to buy and sell print, photo, audio, and video content à la carte and on-demand with each other on its web site. Mochila provides simple but powerful tools for content sellers to set licensing rules, including pricing, embargoes, exclusions and other business terms. Members choosing the Mochila AdMatch ad revenue-sharing service can receive the best content in the world for free with advertising revenue split among the buyer, the content owner, and Mochila.
Mochila AdMatch Channels are feeds established based on a user’s definition from one or all of the following: keyword(s); category/topic; publication and timeframe. Users can identify an unlimited number of Channels with their own customized look and feel by using Mochila. Users can also display them as badge widgets on their website or as a block of content in the body of a page in the website. Revenue is earned from advertisements on the Channels and the article, which also creates additional advertising inventory. Mochila AdMatch Channels presently support text and will soon carry video and photos as well.
“Mochila’s AdMatch Channels give web publishers the power to make their sites more relevant and more valuable,” said McAllister. “The unique power of these free products is in instant revenue generation and customizable access to the world’s best content.”
Mochila’s blue chip member roster of top media brands include Hachette Filipacchi Media US, The Associated Press, MSN.com, MSNBC.com, CNET, Freedom Communications, New York Magazine, L.A. Times/Washington Post News Service, Editora Abril, El Universal News Agency, MediaNews Group, and Metro International as well as category leaders, such as Entrepreneur, Inc., Scientific American and Working Mother Media.
Mochila (www.mochila.com) is the world’s only syndication service to allow editors the ability to easily and instantaneously acquire the highest-quality rights-managed content a la carte and on-demand. Mochila provides simple but powerful tools for content sellers to set licensing rules, including pricing, embargoes, exclusions and other business terms. Mochila gives content sellers the ability to easily reach new markets while protecting their current business relationships.
Mochila members can also choose to earn advertising revenue through its unique online ad-supported model, Mochila AdMatch. With Mochila AdMatch, content is free and advertising revenue is shared by the buyer, content owner, and Mochila. Currently, ads are provided from Mochila’s ad network partners, 24/7 Real Media Inc., Quigo and Tacoda.
And all these services are also available to Spanish-language media around the world via Mochila Espanol.
Mochila, the world’s first and only online media marketplace, where members can Buy, Sell, and Earn.
Contact
Casey Sherman
Four Corners Communications Incorporated
212-849-8266
casey@four-corners.com
