BBC Motion Gallery and Mochila Partner to Distribute Premier Video Content

BBC Motion Gallery Streamlines Distribution of Video Clips Online by Joining Mochila Marketplace

NEW YORK, February 26, 2008 – BBC Motion Gallery, the footage licensing division of the BBC's commercial arm, BBC Worldwide, today announced a partnership with Mochila, the first global online media marketplace for text, video and photo content, to distribute its content globally to the over 3,500 members of the Mochila marketplace. The relationship allows for syndication of approximately 800 video episodes and over 60 hours of BBC Motion Gallery Short Programs to mainstream media outlets, blogs and other online entities through Mochila's innovative ad-supported program.

With Mochila's ad-supported model, BBC Motion Gallery will provide its content to Web publishers for free and earn a percentage of the advertising revenue that accompanies that content. Mochila's suite of customizable widgets, including its proprietary video player, give web publishers powerful options for leveraging this world-renown content.

Mochila's Marketplace already offers millions of articles, photos and videos from some of the largest, most-recognized media brands in the world. By adding BBC Motion Gallery, Mochila is absorbing a wealth of content covering history, nature, science, health, lifestyle, world locations and more, including footage from award-winning BBC programming. BBC Motion Gallery content has appeared in several box office hits, such as The Queen, The Departed, American Gangster, Eleventh Hour and Charlie Wilson's War.

"Mochila's partnership with BBC Motion Gallery means that some of the world's richest video content is now available to Mochila members free and ad-supported through our customizable suite of widgets," said Keith McAllister, CEO of Mochila, Inc. "This partnership, between one of media newest players and one of the world's most venerable, will benefit any web publisher looking to build their business with great, high-quality content."

About BBC Motion Gallery
BBC Motion Gallery, a business within BBC Worldwide, offers media professionals access to the world's most comprehensive collection of high-quality motion imagery for licensing worldwide. With more than 500,000 hours of footage, BBC Motion Gallery encompasses a wealth of content covering natural history, sport, news, locations, art, music, celebrities, historic events and more. BBC Motion Gallery is also the exclusive global representative of the CBS News Archive, and has global distribution deals with NHK, Japan's national broadcaster, ABC, the Australian Broadcasting Corporation, and CCTV, China's national television station. BBC Motion Gallery operates from offices in London, New York, Hong Kong, Mumbai, Dubai, Los Angeles, Paris, Toronto, Sydney and Tokyo.

About Mochila
Mochila's unique content syndication platform helps publishers build their businesses, content owners find new value for their content, and advertisers reach highly-engaged target audiences. Mochila's marketplace contains the world's richest supply of high-quality articles, photos, and videos covering subjects from hard news to business, entertainment, sports, and health, among many others. Mochila combines proprietary licensing technology with a customizable suite of ad-supported widgets to provide dynamic content solutions that drive audience and generate revenue. For marketers, Mochila offers a unique way to buy media that efficiently leverages trusted editorial context, quality audiences, and network distribution. Mochila came out of stealth mode in March 2006 and today has thousands of member organizations, including many of the world's best-known publishers and content creators. Mochila is privately held and based in New York, NY. For more information, visit www.mochila.com.

Contacts:
Eleni Bourinaris or Chris Hamilton
LaunchSquad for Mochila
212-564-3665
Mochila@launchsquad.com

Christine Shaw Davis for
BBC Worldwide Americas
818-299-9699
818-299-9761
Christine.Davis@bbc.com