IDG Enters Into Agreement With Mochila to Syndicate Technology News and Information

Global media company leverages leading syndication network for ad-supported content distribution to dozens of sites

New York, N.Y., February 2, 2009 - Mochila, a premium content syndication technology platform and network, and IDG are delivering multimedia news and information for consumers and tech enthusiasts to media websites nationwide. Partnering to create a personal technology news section, Mochila and IDG are syndicating articles, video, and photos to 44 sites starting this month. Participating sites include the latimes.com, chicagotribune.com, and denverpost.com. The Tribune Company's Los Angeles Times and Chicago Tribune are among the most visited newspaper sites in the country for the last three months of 2008, according to comScore.

Editorial content - from gadget and computer reviews to news for gamers and buying guides - is being culled from IDG media brands including PC World, Macworld, Computerworld and GamePro. Media General, serving the southeastern U.S., has signed on nearly two dozen of its newspaper and TV station websites, including TBO.com, InRich.com, and JournalNow.com.

In addition to news sites, Topix and Imaginova's LiveScience will be integrating the IDG technology section into their sites. Forty-four sites, with combined unique monthly visitors of nearly 40 million have signed up to distribute IDG's technology content, powered by Mochila. Topix alone has averaged approximately 6.5 million uniques over the past three months according to comScore. IDG's TechNetwork sales force is selling ad space, video ads, and custom sponsorships for the syndication program, complementing their existing network for non-IDG publishers.

"IDG's venerable brands represent the most well-respected web sites and publications in the tech space," said Carolyn Bekkedahl, President, Chief Revenue Officer, Mochila. "We are very excited that Mochila will help IDG broaden its audience reach, and at the same time, share their rich content and premium advertising with our network of top-notch publishers. It's a win-win-win."

"This partnership with Mochila adds substantial distribution for IDG's syndicated content," said Peter Longo, CEO, IDG Syndication and Networks. "This increased reach grows IDG's connection with readers, advertisers, and tech enthusiasts across the Internet and beyond our current audiences." Advertising revenue will be shared between the media partner, Mochila, and IDG.

About Mochila
Mochila came out of stealth mode in April 2006 and has forged partnerships with hundreds of the biggest and most powerful media companies in the world. The Mochila network of sites uses a proprietary technology platform that meets the unique needs of content owners, publishers, and advertisers. Partners include The Associated Press, Reuters, AFP, Getty, Splash, WENN, Gannett, Tribune Company, Belo Corporation, Media General, Scripps, Hachette Filipacchi Media, Hearst Corporation, Greenspun Media Group, Rodale, AMI, MSNBC, CNET, and Topix. The world's largest content syndication network powered by an ad-based distribution model, Mochila helps content owners reach new markets, publishers build businesses, and advertisers reach highly engaged, quality audiences. In addition to its own ad sales team, Mochila has partnerships with a number of the world's leading ad networks as well as the sales teams of participating publishers. Mochila has operations in New York, San Francisco and Carlsbad, Calif. For more information, visit Mochila.com.

Contacts:

Mochila:
Lisa Granatstein
lgranatstein@mochila.com
212-587-5385

IDG:
Howard Sholkin
Howard_Sholkin@idg.com
508-988-7696