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Mochila Announces Series C Round of Financing

The Greenspun Corporation acquires majority stake, affirming the strength and longevity of Mochila's proprietary content syndication network

New York, N.Y., February 2, 2009 -- New York-based Mochila, a premium content syndication technology platform and network, announced today that it has secured its Series C round of funding led by The Greenspun Corporation, a privately-owned company that currently has significant media, real estate, travel and tourism, and gaming investments, which include Niche Media LLC, American Nevada, VEGAS.com, SkyMall, and the Tribune Corporation.

Mochila having raised over $30 million to date, came out of stealth mode in April 2006 and has forged partnerships with hundreds of the biggest and most powerful publishing companies in the world. The Mochila network of websites spans over 1,200 members that reach an audience of over 150 million unique monthly visitors. Members include The Associated Press, Reuters, AFP, Getty, Splash, WENN, Gannett, Tribune Company, Belo Corporation, Scripps, Media General, Hachette Fillipacci Media, Hearst Corporation, Rodale, AMI, MSNBC, CNET, BabyCenter, The Knot, and Topix.

"It's an incredible time to be in the business of media transformation; we are seeing major media companies taking off the gloves as they really begin to compete in this new economic environment to reach their audiences," said Benjamin Chen, Chairman and CEO, Mochila. "We are extremely excited about our growing partnership with The Greenspun Corporation and our ability to provide continued leadership in this economic climate."

"We believe Mochila has an innovative business model that offers publishers real-time solutions to growing their online audiences and expanding their advertising inventory," said Danny Greenspun, Chairman of the Greenspun Media Group and Vice Chairman, The Greenspun Corporation. "With its proprietary technology and talented team, Mochila is perfectly poised to build on its impressive growth. We look forward to working with Mochila and are excited to play a role in supporting Mochila's expansion as the desire for syndicated content accelerates."

The Greenspun investment comes at a time when Mochila's comprehensive platform services, expansive list of members, including content providers, advertisers and distribution outlets are firing on all cylinders. Mochila's platform services group recently designed and developed GlobalPost.com, a news website and syndication service; in addition to providing search engine optimization and customized content analytics. Mochila also creates ad-supported widgets, microsites and site sections, offering its network of publishers unique opportunities to expand audience and extend advertising inventory.

In addition to The Greenspun Corporation, Mochila's key investors include Belo, Charles River Ventures, Mission Ventures and Jerry Colonna.

About Mochila
Mochila came out of stealth mode in April 2006 and has forged partnerships with hundreds of the biggest and most powerful media companies in the world. The Mochila network of sites uses a proprietary technology platform that meets the unique needs of content owners, publishers, and advertisers. Partners include The Associated Press, Reuters, AFP, Getty, Splash, WENN, Gannett, Tribune Company, Belo Corporation, Media General, Scripps, Hachette Filipacchi Media, Media News Group, Hearst Corporation, Greenspun Media Group, Rodale, AMI, MSNBC, CNET, BabyCenter, The Knot and Topix. The world's largest content syndication network powered by an ad-based distribution model, Mochila helps content owners reach new markets, publishers build businesses, and advertisers reach highly engaged, quality audiences. In addition to its own ad sales team, Mochila has partnerships with a number of the world's leading ad networks as well as the sales teams of participating publishers. Mochila has operations in New York, San Francisco and Carlsbad, Calif. For more information, visit Mochila.com.

About The Greenspun Corporation
The Greenspun Corporation is a privately-owned company that manages and oversees the financial interests of the Greenspun Family of Companies. Headquartered in Henderson, Nev., TGC holds a presence in real estate, media, communications, travel and tourism, gaming and technology. TGC has partnered with leaders in these industries to build an innovative portfolio including American Nevada Company, travel websites VEGAS.com and LasVegas.com, the Las Vegas Sun daily newspaper, various gaming partnerships, as well as the Greenspun Media Group whose primary businesses include weekly newspapers and magazine publications. In addition, the Company maintains investments in public and private securities in a variety of growth stage operating businesses or projects.

Contacts:

Mochila:
Lisa Granatstein
lgranatstein@mochila.com
212-587-5385

The Greenspun Corporation:
Kelli Maruca
kmaruca@gmgvegas.com
702-990-2408



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