Mochila Selected by AlwaysOn as OnMedia Top 100 Winner
Recognized for game-changing strategies in advertising, marketing, and promotion
New York, January 22, 2008 - Mochila, the first global online media marketplace for print, audio, video, and photo content, today announced that it has been chosen by AlwaysOn as one of the OnMedia 100 Winners. Inclusion in the OnMedia 100 signifies major developments in the creation of marketing tools, services, venues, and advertising, branding, and public relation campaigns. Mochila was specially selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
Mochila and the OnMedia 100 Top Private Companies will be honored at the OnMedia conference scheduled to occur on January 28-30, 2008 at The Mandarin Oriental Hotel in New York City. This two-and-a-half day executive event will feature technology CEO’s from Silicon Valley leading presentations and high-level debates with the global advertising and media establishment, about disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.
“The OnMedia 100 winners have excelled in key strategic areas in the advertising, marketing, public relations, and promotion industry,” said Tony Perkins, founder and CEO of AlwaysOn. “We congratulate them for their success in introducing new tools, services, and venues for marketers to have at their fingertips and for use to take their business to the next level in innovation.”
The OnMedia 100 was selected from over hundreds of companies, nominated by a panel of industry experts in the online ad service, technology, community platform, mobile advertising, marketing, and Web analytic sectors from around the world.
Mochila offers a rights-managed resource for syndicating and monetizing content through its global online media marketplace for premium text, video and photo content. As web publishers are vying for fresh material to drive traffic and page views, Mochila provides them with an easy, creative way to add up-to-the-minute news on their site to maintain their robustness and encourage continued readership. Mochila also provides advertisers with a niche customer base through their ad supported model where website owners receive quality content for free. What’s exceptional about Mochila is its ability to provide its customers with high-quality rights managed content paired with a full ad network. Mochila is a page view creation machine that provides stickiness.
A full list of all the OnMedia 100 winners can be found on the AlwaysOn Web site at http://www.alwayson.goingon.com/
“Mochila enables web publishers to build their businesses for free with premium ad-supported content that enhances user experience and drives page views,” said Mochila CEO Keith McAllister. “Our selection in the OnMedia Top 100 for the second year in a row is further validation that Mochila is doing something special for web publishers.”
About AlwaysOn
AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (OnMedia NYC, Venture Summit East and West, On Hollywood, The Broadband Digital, Stanford Summit, and Going Green)and quarterly print “blogozine”. No other media brand has dared to create such open interaction with its readers and event participants.
About Mochila
Mochila is redefining content syndication through its global online media marketplace for text, video, and photo content. The company’s syndication platform levels the playing field for publishers of all sizes – from long-tail blogs to large media companies. Mochila integrates its proprietary licensing-management technology with the company’s licensed ad supported program, allowing web publishers to buy and syndicate content for free and earn a percentage of the advertising revenue that accompanies that content. Founded in 2001, the company came out of stealth mode in March 2006. Mochila is privately held and based in New York, NY. For more information, visit www.mochila.com.
Contacts for Mochila: Gavin Skillman or Eleni Bourinaris
LaunchSquad for Mochila
212-564-3665
Mochila@launchsquad.com
Contacts for AlwaysOn Media:
Voce Communications
Leah McLean
415-308-7928
lmclean@vocecomm.com
