MOCHILA SELECTED BY AlwaysOn MEDIA
AS TOP 100 PRIVATE COMPANY AWARD WINNER
Marketplace Recognized For Leadership in Emerging Technology
NEW YORK, NY [January 17, 2007] – Mochila, the first global online media marketplace for print, audio, video, and photo content, today announced that it has been chosen by AlwaysOn Media as one of the AO Media 100 Top Private Companies. AO Media 100 is a power list of the top private digital media companies. Mochila was handpicked by the AO Media editorial team based on a set of five criteria--innovation, market potential, customer adoption, media buzz and investor value creation.
Mochila and the AO Media 100 will be honored at the AO Media executive summit January 29-31, 2007 at The Mandarin Oriental Hotel in New York City. The summit will focus on the forces that are disrupting user behavior and creating new opportunities in marketing, branding, advertising, and public relations. The event will also showcase top innovative private companies that are changing the way media is created, distributed and consumed.
“The AO Media 100 are creating new revenue opportunities in the more than $16.4 billion online advertising market by disrupting traditional media and advertising models,” said Tony Perkins, founder and editor in chief of AlwaysOn. “They are innovating by applying game-changing technology to key sectors including user-generated content, technology-enablers, mobile marketing, community platforms, Web analytics, and online advertising services.”
The AO Media 100 was selected from over 1,000 companies, peer-nominated by leading venture capitalists, investment bankers and industry analysts.
Mochila is the world’s only syndication service to allow editors the ability to easily and instantaneously acquire the highest-quality rights-managed content a la carte and on-demand. That content can be bought or acquired for free in an ad-support model. Mochila provides simple but powerful tools for content sellers to set licensing rules, including pricing, embargoes, exclusions and other business terms. Mochila gives content sellers the ability to easily reach new markets while protecting their current business relationships.
A full list of all the AO Media 100 companies can be found on the AlwaysOn Web site at http://www.alwayson.goingon.com/.
“Mochila is transforming the media supply chain,” said CEO Keith McAllister. “Mochila’s selection to the AO Media 100 is a great honor and a recognition that the time has come for our online media marketplace.”
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About AO Media 2007: January 29-31 @ The Mandarin Oriental Hotel, NYC
AlwaysOn Media is where cutting-edge technology CEOs from the back streets of Silicon Valley meet the global advertising and media establishment. This two-and-a-half-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries. At AlwaysOn Media, our editors will also honor the AO Media 100 Top Private Companies. Fifty of the top CEOs from the AO Media 100 will pitch their market strategies to a panel of industry experts in our “CEO Showcase."
About Mochila
Mochila (www.mochila.com) is the world’s only marketplace for syndicated content. Mochila enables members such as magazines, newspapers, newsletters and websites the ability to easily and instantaneously acquire the highest-quality rights-managed content a la carte for both online and for print. Mochila provides simple but powerful tools for content sellers to set licensing rules, including pricing, embargoes, exclusions and other business terms. Mochila gives content sellers the ability to easily reach new markets while protecting their current business relationships.
Mochila members can also choose to earn advertising revenue through its unique online ad-supported model, Mochila AdMatch. With Mochila AdMatch, content is free and advertising revenue is shared by the buyer, content owner, and Mochila. Currently, ads are provided from Mochila’s ad network partners, 24/7, Quigo and Tacoda. Each of these services is also available to Spanish-language media around the world via Mochila Espanol.
Mochila, the world’s first and only online media marketplace where members can Buy, Sell, and Earn, launched in April 2006. Mochila clients include over 150 of the biggest and most powerful publishing companies in the world that currently own and operate more than 1,500 newspapers, magazines, wire services and websites.
About AlwaysOn
ALWAYSON ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, ALWAYSON continued to lead the media industry in innovation by introducing a social network where members can connect and engage. ALWAYSON is also revolutionizing the media business by applying its open-media principles to its executive event series (STANFORD SUMMIT, ALWAYSON HOLLYWOOD, ALWAYSON MEDIA and GOINGGREEN) and quarterly print “blogozine” by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, ALWAYSON is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.
Contact
Rosemary R. Raposo
Four Corners Communications Incorporated
212-849-8261
rosemary@four-corners.com
