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Management Team



Benjamin Chen

Chairman & Chief Executive Officer

Benjamin Chen is a leader in business and technology management, with over 25 years of experience in working with both startups and fortune companies, focused on media, online advertising, interactive agency, enterprise software, accounting, content management systems, networking and data centers. Mr. Chen is the Founder and CEO of Mochila, a leading content and syndication platform for delivering customized solutions for brand advertisers and premium publishers.

Mr. Chen has worked as an external entrepreneur in residence for both JP Morgan and Mission Ventures as well as acted as an advisor conducting due diligence on many new business models and technologies for GE Capital. At iXL, a strategic interactive agency (now part of Publicis Groupe), Mr. Chen was the global CTO and CIO responsible for all internal and external technology initiatives, as well as leading the due diligence in the acquisition and integration of over 30 companies, helping grow the company in three years from 60 to 3,000 people, with offices in the U.S., Europe and Asia. Client engagements included work for AT&T, Delta Airlines, Federal Express, GE and Sony. He was part of the management team that took iXL public in 1999, with a market capitalization of over $4 billion.

Mr. Chen was Founder and CEO of AppGenesys, CTO for Boxtop Interactive and Founder and CTO of Ironlight Digital (bought by Publicis Groupe). Mr. Chen also worked at CBS Studio Center, as a technologist working on some of the first convergence of prime time television content and the internet. Mr. Chen produced the 1996 Emmy Awards Cybercast.

Mr. Chen is on the board of Function (x) Inc. (FNCX), and is frequently invited as a speaker and panelist to new media, technology and venture conferences.

Mr. Chen blogs regularly at: http://thelawofphysics.net

Mr. Chen is a graduate from the University of Southern California and is an avid martial artist with a Black Belt in Tae Kwon Do and Hapkido.



Bill Lindsey
Chief Technology Officer

Bill Lindsey has over 20 years of software development experience, including over 10 years designing commercial print and web publishing systems for companies such as Reed Elsevier and ITT, where he developed software that produces legal reference books and yellow page directories.

From 1996 to 1998, Mr. Lindsey was a systems architect for TRW, where he developed an Enterprise Application Integration (EAI) solution for AT&T Broadband's customer care organization. Most recently, as chief architect at B-Bop Associates, he led the design of one of the first native XML databases, inventing patent-applied techniques for indexing XML content with relational database technology.

Mr. Lindsey was an invited expert in the World Wide Web Consortium's (W3C) "SGML on the Web" activity where he participated in the design of XML and served on the XSLT working group in designing XML's transformation language. He is the maintainer of the Java XSLT engine, the open source "XT," and is the lead developer of the open source XML processing engine, XMLECHO. He studied painting at the San Francisco Art Institute.

Steve McEvoy
Chief Revenue Officer

With more than two decades of digital and integrated marketing and sales experience, Steve McEvoy has cultivated deep relationships in the automotive, luxury and fashion markets. Prior to joining Mochila, he was Director, National Sales at HFM U.S.' Jumpstart Automotive Group, one of the largest content and media providers for the automotive space. At Jumpstart, Mr. McEvoy created customized creative solutions for clients seeking to build audience and brand awareness amongst "in-market buyers."

Previously, Mr. McEvoy had spent a year consulting with Mochila where he made great inroads in the automotive space. Before that, Mr. McEvoy worked in the luxury advertising sales space for Niche Media, publisher of ultra-luxe regional magazines such as Gotham, Los Angeles Confidential and Ocean Drive. Mr. McEvoy spent 16 years at HFM U.S., where he served as Publisher of John Kennedy Jr.'s George and Elle, and rose to Senior VP, Corporate Sales. Mr. McEvoy began his sales career at CBS Magazines, which was later acquired and renamed Hachette Filipacchi Magazines.

Mr. McEvoy earned a Bachelor of Arts from Iona College. He lives in Hillsdale, N.J. with his wife, daughter and two sons.

Mark Berns
VP of Platform Services

Mark Berns has more than 25 years' experience in traditional and online media and information services, starting out as a newspaper, television and Associated Press reporter and editor before making the leap to technology as AP's first product manager and ultimately as CTO of online media company Jupitermedia. He spent several years consulting in technology strategy, helping companies deal with the print-to-digital evolution, before joining Mochila.

As a consultant, Berns worked with clients including Mochila and UBM Medica, where he was interim CIO and later interim SVP of Operations and Product.

As CTO at Jupitermedia (formerly internet.com Corp.), Berns led teams that built and operated 200 web sites, a digital images archive, subscription services, and the infrastructure and business processes to support them. He was involved in due diligence and integration of 100 acquisitions and led the integration of a dozen US and European stock photo agencies into what became Jupiterimages, the world's third largest stock company.

At AP he launched The Wire, one of the first online news sites, and managed the introduction of AP's SelectStocks service for delivering custom market tables to US newspapers, among other projects.

He has an MS in Positive Organization Development and Change from Case Western Reserve University. When he's not working, he's quite often on Thin Ice, his 30-foot sloop.





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