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About Mochila
Management Team
Board of Directors
Advisory Board
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Board of Directors

Benjamin Chen
Chairman and CEO, Mochila

Benjamin Chen is a leader in business and technology management, with over 25 years of experience in working with both startups and fortune companies, focused on media, online advertising, interactive agency, enterprise software, accounting, content management systems, networking and data centers. Mr. Chen is the Founder and CEO of Mochila, a leading content and syndication platform for delivering customized solutions for brand advertisers and premium publishers.

Mr. Chen has worked as an external entrepreneur in residence for both JP Morgan and Mission Ventures as well as acted as an advisor conducting due diligence on many new business models and technologies for GE Capital. At iXL, a strategic interactive agency (now part of Publicis Groupe), Mr. Chen was the global CTO and CIO responsible for all internal and external technology initiatives, as well as leading the due diligence in the acquisition and integration of over 30 companies, helping grow the company in three years from 60 to 3,000 people, with offices in the U.S., Europe and Asia. Client engagements included work for AT&T, Delta Airlines, Federal Express, GE and Sony. He was part of the management team that took iXL public in 1999, with a market capitalization of over $4 billion.

Mr. Chen was Founder and CEO of AppGenesys, CTO for Boxtop Interactive and Founder and CTO of Ironlight Digital (bought by Publicis Groupe). Mr. Chen also worked at CBS Studio Center, as a technologist working on some of the first convergence of prime time television content and the internet. Mr. Chen produced the 1996 Emmy Awards Cybercast.

Mr. Chen is on the board of Function (x) Inc. (FNCX), and is frequently invited as a speaker and panelist to new media, technology and venture conferences.

Mr. Chen blogs regularly at:

Mr. Chen is a graduate from the University of Southern California and is an avid martial artist with a Black Belt in Tae Kwon Do and Hapkido.

Danny Greenspun

The Greenspun Media Group produces a number of newspapers and magazines including Vegas Magazine, Las Vegas Magazine,, In Business Las Vegas, Las Vegas Weekly and the Ralston Report. GMG is the largest magazine publisher in the state. Greenspun is also the founder of Las Vegas' premier travel company, With the recent addition of, the Greenspuns now control four of the strongest tourism brands in the world - Vegas Magazine, Las Vegas Magazine, and

Mr. Greenspun is also Vice President of the Las Vegas SUN, the daily newspaper owned by the Greenspun family. He sits on numerous family and corporate boards, most notably Las Vegas ONE, a 24-hour cable news channel, and Vegastv (KTUD), which is owned and operated by Greenspun Media Corporation and Catalyst Investors.

With his wife, Robin, Mr. Greenspun owns the world renowned CineVegas Film Festival and is a partner in Stone Village Pictures, a television and film production company. Stone Village was Executive Producer of the NBC hit series Las Vegas.

Robert Kibble
Managing Partner, Mission Ventures

Robert Kibble is a co-Founder and Managing Partner of Mission Ventures, a Southern California venture capital firm investing regionally in early-stage information technology companies. He has over 29 years of venture capital investing experience.

Prior to Mission Ventures, Robert served for thirteen years as a founding General Partner of Paragon Venture Partners, a successful venture capital firm operating in Silicon Valley, focused on investing in information technology companies. His early career included investment banking on Wall Street as well as Vice President of Citicorp's Merchant Banking Group in Malaysia and Brazil before becoming a Vice President of Citicorp Venture Capital. R

obert has a Bachelor's degree, with honors, in Natural Sciences (Chemistry) from Oxford University, and an MBA from the Darden School, University of Virginia. He has recently served as a Director of the National Venture Capital Association (NVCA) and he currently sits on the Board of Eveo, Nexiant, SodaHead and VMIX. Robert represented Mission's leadership role in prior portfolio investments in Sandpiper Networks (subsequently becoming Digital Island) and Shopzilla.

Keith McAllister
Global Editor, Online, Thomson Reuters

Keith McAllister joined Thomson Reuters and was appointed Global Editor, Online, in April 2009. The Online division partners with Reuters Media to operate Reuters' global consumer publishing and digital syndication businesses. The network of 17 websites is published in 13 languages and includes business category leaders in major markets around the world. The Reuters News Agency distributes content that is consumed by a billion people everyday.

Prior to joining Thomson Reuters, Mr. McAllister was chief executive officer of Mochila. During Mr. McAllister's three-year tenure, Mochila launched and grew to become a leading global source of high-quality rights-managed content and a leading provider of custom advertising and publishing solutions for premium brand marketers. Today, Mochila's network of content, distribution, and advertising partnerships includes hundreds of the world's best-known media brands. Mr. McAllister remains involved with Mochila as a board member.

Before Mochila, Mr. McAllister spent 18 years at CNN. In his last role was as CNN's executive vice president and managing editor of national newsgathering, the division that produced news coverage, programming, and other content to CNN's many TV, radio, web, and wireless outlets. Mr. McAllister directed all news coverage, as well as nine bureaus, five beats (Political, Medical, Science, Travel, and Entertainment), and newsgathering relationships with CNN's 700 affiliated local stations and networks.

During Mr. McAllister's years in charge of domestic newsgathering, his division and its various units won a number of awards, including the Emmy Award, National Headliner Award, Edward R. Murrow Award, Peabody Award, Overseas Press Club Award, and Royal Television Society Award.

Mr. McAllister received a B.A. from Amherst College and lives in Brooklyn with his wife and three sons

Leo Spiegel
Managing Partner, Mission Ventures

Managing Partner, Mission Ventures Leo Spiegel is a Managing Partner at Mission Ventures, a Southern California venture capital firm that invests in early stage IT companies. Prior to joining Mission Ventures, Leo Spiegel was President of Digital Island, Inc., a leading provider of global e-business network and content delivery services. Leo joined Digital Island as a result of a merger with Sandpiper Networks, Inc., the world's first content delivery service provider for the Internet, where he was the Chairman, President, and Chief Executive Officer. In 2000, Leo won the Ernst & Young Entrepreneur of the Year Award for the greater Los Angeles metropolitan area.

Prior to his leadership of Sandpiper Networks, Leo served as Senior Vice President and CTO of Donnelley Enterprise Solutions Incorporated, an information management firm specializing in systems integration, outsourcing and software development. Leo was the co-founder, EVP and CTO of LANSystems, a network utilities software developer and international systems integration firm, which was sold to Intel Corporation and R.R. Donnelley & Sons Company.

Leo is a Director of Big Stage, Eveo, Greenplum, KidZui, Mochilla, RotoHog, Slacker and Transaction Wireless. Leo is a graduate of the University of California, San Diego with a BA in Management Sciences. Leo is a member of the Dean's Advisory Council at the Rady School of Management at UCSD.

Case Studies

Case Studies






CES, SmartPhone-Tablet, Cable & DH
Las Vegas

Digital Hollywood Fall
Marina del Rey, California

Digital Hollywood New York
New York