Mochila is the world's first and only online marketplace for syndicated content from hundreds of the world's leading content providers. Our marketplace includes millions of high-quality, rights-managed articles, photos, and videos covering everything from breaking domestic, national and international news to feature stories on topics such as home, health, business, entertainment, lifestyle, and automotive. Mochila provides publishers with the opportunity to build their businesses; content owners new markets for their content; and advertisers access to highly engaged quality audiences.

The multi-billion dollar content syndication industry is undergoing a radical transformation because the legacy model doesn't meet the needs of today's web publishing industry. Demand for online access to quality syndicated content has grown exponentially. Content consumers are spending an increasing amount of time searching for content online by visiting an increasing number of sites (i.e. "fragmentation"). This is creating opportunities for web publishers.

Both traditional and new online publishers face the same challenge: provide a compelling content experience for users that attract an audience and increases engagement. Professional content is expensive to create and expensive as well as difficult to acquire. Licensing high-quality, rights-managed content is largely impossible today for web publishers because it requires expensive subscription contracts, the ability to negotiate numerous deals and integration technology. Whether you are a traditional publisher who is faced with cutting costs or a new online brand that is being built on a lean web business model, you face the same difficulties in acquiring the content you need to compete for audience. Until now. Mochila is free to join and to use; advertising revenue is shared among content owners, publishers, and Mochila. While publishers of all sizes and types can become Mochila members, our focus is on the mid-tier and large publishers.

Publishers

Mochila is truly "one-stop shopping for content", offering free content and free publishing products (widgets); all customizable and revenue generating.

• Web publishers can acquire the most desirable syndicated content for FREE with advertising support. Publishing ad-supported content is easy using our extensive suite of highly customizable widgets. Mochila offers widgets in many sizes and shapes, which can be customized to match any web site by look and feel. Selected content can be generated in a dynamic or static channel, with the ability to choose content by keyword, subject matter, content type, and sources.

• Major publishers can also use Mochila's open standards RSS Atom API to automatically connect their content management and web publishing systems in order to access Mochila's high-quality, rights-managed content.

• Web and print publishers also have the option to purchase content a la carte via credit card for immediate use.

• The benefits to publishers include better user engagement, more page views, and more revenue.

Content Owners

Mochila offers the world's richest inventory of high-quality, rights-managed content available for licensing. Many of the world's top content creators make articles, photos, and video available in the Mochila marketplace. For content owners, Mochila is a unique "content factory". Here's why:

• Safety and control in distribution. Mochila's licensing technology enables content owners to customize licensing rules, thus determining which Mochila members can access their content and under what terms. This proprietary toolset provides control for scaling syndication.

• Content normalization. Mochila integrates text, photo, and video content from many formats and allows for seamless distribution to any platform.

• Discoverability. Mochila's search technology is powered by Autonomy, which makes it easy to find the content you want by returning highly relevant results for use in our dynamic publishing products.

• Packaging. Mochila allows for the creation of custom content channels supplied by the creator allowing for further branding and licensing options.

Advertisers

Mochila is a brand new way for advertisers to really engage quality audiences in the context of trusted, high-quality content that is relevant to their brand message. Combining safety, quality and efficiency, Mochila delvers brands to the audiences they want to reach, where they already are, in the context of content they know and trust.

• Advertisers can run advertising within certain content categories, by specific publisher or by keyword;

• Advertisers can single-sponsor custom widgets that surround their brand with relevant content that deepens engagement with their brand's message;

• Mochila's targeted networks of premium sites provide transparency and efficiency in reaching the audiences advertisers seek;

• Mochila offers advertisers flexible ad options and with all IAB standard ads - rich media, performance, CPM;

• Mochila provides advertisers with robust statistics on campaign performance and ROI.

In addition to Mochila's own ad sales team, Mochila has partnerships with a number of the World's leading ad networks as well as the sales teams of participating publishers.

Mochila uses proprietary technology to create a platform that meets the unique needs of content owners, publishers, and advertisers. The world's largest content syndication platform powered by an ad-based distribution model; Mochila helps content owners reach new markets, publishers build businesses, and advertisers reach highly engaged quality audiences.